KOAT 7 ABC Helps New Mexico Drivers Beat the Traffic®
February 19th, 2010At Beat The Traffic, we work very hard to reach our vision to help commuters avoid traffic hassles, and we try our best to make our traffic updates available on every screen of every device… in every region.
Today, we are extremely excited to announce that KOAT 7 ABC is unveiling its brand new Beat The Traffic system to help New Mexico drivers.
According to the Texas A&M University Mobility Study, Albuquerque is the 49th most congested city in the USA, totaling in excess of 11 million hours of delay, 7 million gallons of excess fuel and a congestion cost of $244 million per year. The gridlock-induced delay more than tripled from 11 hours per traveler per year in 1982 to 34 hours in 2007.
Starting today, KOAT 7 viewers, as well as KOAT.com and KOAT mobile/WAP visitors will benefit from real-time traffic speed information pertaining to their routes, which will help them plan better and react to traffic problems.
“Traffic is a big challenge in New Mexico because of the congestion in Albuquerque as well as the very wide territory that we cover. Large portions of the interstates may be closed because of harsh weather, strong winds, etc., leaving travelers with limited options unless they were informed in a timely manner. Our viewers can really use the help KOAT 7 and KOAT.com will provide using the Beat the Traffic® system,” says KOAT News Director, Sue Stephens.

KOAT 7 will report transportation problems for a wide territory: from Las Cruces/Deming to Raton on 25 and Gallup to Tucumcari on 40. So, if you are one of the many commuters of the Albuquerque region, tune in to KOAT7 for the latest traffic updates and tips on how to beat the traffic!

A new study of morning television newscasts, commissioned by Beat the Traffic and conducted by Greg 





